Pancheros Mexican Grill has announced the start of a new brand campaign emphasizing its fundamental differences from other fast-casual Mexican concepts: its fresh-pressed tortillas, perfectly-mixed burritos and fan-favorite queso.
“This campaign is definitely the first truly integrated campaign we’ve produced that really concentrates on the thing that makes the manufacturer different. For a person that’s never tried Pancheros, it highlights the new-pressed tortilla, mixing the perfect bite and our amazing queso. For the fans, it’s a great reminder of why they love Pancheros,” said Ryan Murrin, v . p . of advertising and franchise development at Pancheros. “The campaign concept is actually a fresh new take on the brand personality and was created to be social and digital first, where our fans are.”
Developed by Planet Propaganda, a Madison, Wisconsin-based design and advertising agency, together with Panchero’s in-house marketing team, the campaign embraces Pancheros’ “IT” factors, leaning into its key differentiators through a series of content tailored for TV, video, social media marketing, digital marketing and audio channels.
“We are excited for the addition of Tofusada on the menu,” said Rodney Anderson, president of Pancheros Mexican Grill. “We love hearing from our fans and jumped at the opportunity to find a vegan protein option that even our meat-eating customers will like.”
Founded in 1992, Coralville, Iowa- based Pancheros Mexican Grill is really a quick-serve, fresh- Mexican franchise that serves its signature fresh-pressed tortillas filled with the freshest, highest- quality ingredients. Burritos are customized and mixed with “Bob the Tool” to get every ingredient in each bite. Along with their tasty burritos, the menu includes quesadillas, tacos, burrito bowls, and salads. Pancheros currently has 65 locations in america and also the company intends to have 75 restaurants open across the country in the end of 2015. For additional information, visit http://www.pancheros.com.
Recognized for its fresh-pressed tortillas and proprietary technique for mixing burrito ingredients, Pancheros announced today its 2018 plans to conquer cravings in a number of new key markets and to bring additional franchise locations to markets surrounding the communities where it provides already garnered local burrito loyalty.
“We’re perfecting the burrito. Fresh ingredients, customized for every guest, and evenly mixed through the entire burrito – that’s what sets us apart. Once you enter a Pancheros location, tradition is out your window,” said Rodney Anderson, who founded Pancheros right away from college in 1992 and it has successfully grown it to 70 locations. “Pancheros isn’t a burrito restaurant; it’s a gbwyub built upon the best-tasting burritos in our category. To us, growing the company doesn’t just mean adding more locations for the list. It’s a chance to grow our culture with all the right those who share our belief which you don’t have to sacrifice quality for convenience.”