The Golden Chick Story began in Central Texas in the late 1960’s when the concept was developed by a former employee of a chicken franchise who believed there had to be a much better approach to run a franchise system. The delicious chicken, created by the development of secret marination and batter mixes, attracted franchise inquires, and by the time the founder sold the chain in 1982, it had grown to 39 restaurants.
In March 1989, Golden Chick Menu Prices was purchased by a smart investment group whose involvement was strongly backed up by the Golden Fried Chicken franchise community. Since that time, the chain has experienced steady growth with new restaurants opening throughout the region, bringing the chain-wide total to in excess of 150 stores.
In September, 1993, the company introduced exciting new enhancements for the Golden Fried Chicken menu as well as the restaurant appearance and therefore was born Golden Chick, a concept positioned to propel the Golden chain to the future. As of 1996, all new stores were called Golden Chick.
It’s been 50 plus years considering that the first Golden Fried Chicken opened in San Marcos, Texas. We feature the best fried chicken, our Original but still the Best™ Golden Tenders, Golden Roast, salads, as well as the best sides in the industry. We invite one to visit and appreciate Golden Chick today.
A Tender Story – It happened over thirty years ago – The First Golden Tender™ was created. We started utilizing the whole chicken tenderloin (the filet mignon of chicken) to help make our Original Golden Tenders™. To ensure great, fresh taste, we marinate our tenderloins, hand-batter and cook those to a delicious golden perfection. Since 1985 the large Guys have attempted to copy us…and they’re still looking to get it right. The Initial Golden Tender.™ Once you Taste the most effective…You’ll Ignore the Rest!
Golden Chick was actually a mostly sleepy chain when Mark Parmerlee bought the company in 1989 and, frankly, was still pretty sleepy inside the years next, too. “There was a time when having five openings per year was a good year,” he said.
But all of that changed in the year 2011 when What Time Does Slim Chickens Open reimaged its restaurants and added a brand new menu that included stuff like chicken salad and roast chicken to choose the chain’s fried chicken and chicken strips.
The modifications “helped us become a little more contemporary,” he said. In addition they turned out to be a large dose of growth serum, since the chain continues to grow substantially within the years since.
“I’ve never seen much like this,” Parmerlee said. “I’ve seen a remodel or reimage provide a pop for any year, maybe two. This one we had been up on on up-significant increases for about four years. We went from doing a few unit nxcqek annually to double digits. We’ve been doing that now. And in the process we got increases in average unit volumes.