For the past couple of months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found an ideal solution to all my difficulties – local search engine optimization. I contacted a specialist Search engine optimization company providing SEO Local. After analyzing my company and its visibility issues, the SEO team presented me with an Search engine optimization package that included a broad range of strategies designed to enhance the search engine page ranking of my website and drive more traffic and sales. Let’s look at how these strategies worked to advertise my company.
Local Listing Sites: Local Search Engine Optimization uses local listing sites (e.g. Online Directory, Yahoo, Google, Bing etc) that focus on local/geo targeted terms, for optimizing local search results. The SEO Company provided strategies that helped increase the ranking of my local business listing on these sites. Now, when someone searches for Denver-specific data relating to my company, the details on my own business that is stored on each one of these sites appears as a top search result.
With enhanced online visibility, I find that more local customers began to visit my website, which can be attempting to promote my brand. My company took care to select only local listing sites authorized by Google for promoting my small enterprise.
Back linking: Local Search Engine Optimization services include building inbound links to some business website. In line with Google’s latest Penguin update, my SEO service provider took care to develop backlinks to my website from reliable websites with content highly relevant to my company. I found that relevancy was crucial because search engines like google identify keywords on the basis in the backlinks. Another significant aspect is link speed or perhaps the speed where backlinks are produced. The SEO team built backlinks slowly and systematically, just like any unnatural speed can make Google look at my links as spam. In addition, additionally they employed tactics including social bookmarking, article and forum submissions along with other off-page activities. Keyword variations, branded text, along with other strategies were adopted to improve results.
Social Media Promotion: My company also used effective social media marketing optimization approaches to drive my target market to my website. They built my company profile on popular social networking sites such as Facebook, Twitter, Google and much more and created posts inside them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engine listings, particularly Google, show search engine rankings from social networking sites (Facebook, Google , Twitter, and a lot more) these profiles will also be assisting to drive more organic visitors to this site. The SEO team also promoted my business by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.
Social media marketing requires the maximum utilization of marketing potential with all the features (paid advertising facility, contests, business pages inside the case of Google , and much more) in social networking sites. Within my experience, focusing on a particular social media marketing site for marketing purposes (Facebook Marketing, Twitter Marketing) is the simplest way to promote your web based business.
Pay per click advertising advertising (paying money to look engines to present your internet site on top search engine rankings) is considered an effective approach to promote online businesses due to easy implementation, high Return (ROI) and traceability. The SEO team provided my company with PPC advertising services, also referred to as geo-targeted PPC. The zdgveh was focused on the Denver area, which resulted in more local customers visiting my website. Both open-ended keywords and focused keywords were utilised inside my geo-targeted PPC.
The neighborhood SEO services offered by the SEO company help draw the interest more local customers to my website and helped in the online promotion of my restaurant – something which I definitely couldn’t have achieved by myself.
Local SEO services assist in improving the exposure of a business inside a particular geographical area. MOS Search Engine Optimization Services, an expert SEO company offers value-added Local Seo to optimize your website and enable you to receive quality web site traffic.