When I start referring to paid link building, this is probably the most common question I get asked. In this post, I’ll be sticking with Google’s definition of a paid link, which is “exchanging money for links, or posts that have links; exchanging services or goods for links; or sending someone a ‘free’ product in return for them writing about it and including a link.”
Put simply, even sponsored guest posts and paid reviews are considered paid links. When you read this article, you should know that even “safer” paid link building strategies risk being considered element of a link scheme and violate Google’s terms and conditions.
How Come Some Professionals Still Buy Links? In the early 2000s, selling and buying links wasn’t just in fashion – it had been considered good business. Directories that allow you to purchase reviews and service firms that allowed one to buy or “rent” links popped up like dandelions on a lawn.
Then Google brought out the weed whacker – enabling users to report paid links – which forced link sellers and buyers to obtain sneakier or change tactics. In the last decade, buying links has grown to be increasingly risky because Google’s capacity to seek and destroy the SEO price of paid links is becoming uncannily accurate.
Official AdWords Campaign Templates – Select your industry. Download your campaign template. Custom built with exact match keywords and converting ad copy with higher clickthrough rates. Having said that, it isn’t foolproof. Some companies still turn to paid backlink building because it’s easier, it’s all they understand, or it’s standard practice inside their industry.
Today, the increase of organic backlink building and content marketing has more or less nullified the requirement for buying links in the SEO industry at large. SEO PowerSuite’s link building survey, and also the follow-up replies by several leading SEO experts, clearly demonstrate that creating valuable content worth linking to is considered to be the easiest method to earn links. That said, 40 percent of respondents were unanimous regarding their most effective link-building method: creating data- and research-based content.
How to & How Never to Buy Links. Good link buying practices take some perserverance. You should begin with the same content you will use to produce an organic link building campaign – content that is highly highly relevant to your niche, top quality, and attractive to your target audience.
You need to have a well-grounded link profile before you consider buying links, meaning cultivating high-quality organic backlinks first. When your assets will be in place: Vet websites carefully prior to buying links. Carefully vet each domain for whatever seems off, like domain history, PageRank, and too many spammy outbound links. Create a purposeful backlink building strategy. Buy links slowly and intentionally, beginning with as much as five and gradually increasing within the next couple of months. Your link profile must not exceed 10 to 25 % paid links.
Keep your key phrases diverse across each domain. Anchor text diversity is important. Bad link buying practices include anything Google’s been working diligently to stamp out in the last few decades. Included in this are link farms and private blog networks (PBNs). In case your paid links are yielding a large amount of low-quality links, watch out, you’re at serious chance of receiving a penalty.
Never buy sitewide links. Sitewide links (e.g. links in the sidebar, footer, navigation, etc.) scream “spam” to Google. Avoid link selling services and anyone selling “backlink packages.” Paying someone on Fiverr for a backlink package, and contracting a link selling service (e.g., Sape) are good ways to earn a Google penalty. And in case a web site openly advertises which they sell links? Run!
Avoid “red flag” websites. Websites that have been previously penalized, repurposed into link/article farms, and usually depend on ad-heavy, content-thin pages should ready your internal alarm blaring.
Needless to say, whether you’re buying links or building them organically, it’s always crucial that you monitor the fitness of your backlink profile. Use link tracking software to measure your links’ impact, and prune low-quality links that may possess a negative effect on your site. Be especially diligent if you’ve purchased links – make sure page quality, authority, etc. regularly, and svqmrc sure your link’s anchor text hasn’t changed which it hasn’t been switched to nofollow.
Do Paid Links Work? The potency of paid links remains hotly contested. It certainly may seem like some businesses are managing to blend link buying strategies with organic link building techniques to great effect. We learned that 78 percent of businesses who buy legitimate paid links consider them to be efficient backlink building opportunities. Similarly, 69 percent of businesses using paid link buying considered their campaigns to get efficient, in accordance with our poll. Although the reported effectiveness is surprisingly high, the threat of a Google penalty is significant and quite real. If you’re considering buying links, just be certain you realize the risks and take into account the potential effect on your long term SEO before purchasing.