Though Website marketing provides a global platform, it is additionally considered as probably the most dynamic and functional tactic to reach and positively influence the local market. It can be a good substitute for traditional offline marketing channels (like TV, local newspapers, etc.) which are generally used for local marketing to reach the local customers.
As local market comprises of highly prospective customers who are significant in driving new and repeated sales, there arises the necessity for local website marketing. This article emphasizes on why small enterprises should think about local online marketing being an important aspect of their overall marketing plan.
Increasing numbers of people are using Internet to look locally: According to a report ‘User Wave View VII’, conducted by BIA/Kelsey and ConStat, 97% of consumers use Internet for researching goods and services inside their local areas. These statistics prove that local online marketing is the simplest way to target prospective clients. Further, with just about all mobiles coming with Internet facilities, location based searches can also be increasing.
Location based marketing involves customizing marketing messages according to the area and preferences of prospective clients. When a customer is looking for a business in a particular area, you can find higher likelihood of your site appearing on the search engine results in case your business has geo-specific content.
Consumers prefer local searches, since most of the location based search engine results (though small in number) are normally found to be more highly relevant to the consumer.
Improves customer loyalty: As already said, customers rely mostly on local stores during times of urgent need. As a result customers become a little more faithful to these stores. In accordance with ‘local search usage study’ conducted by Localeze, 61% of the local company searchers have stated that local search results are relevant and 58% of those have said they are trustworthy. Most of the local business owners generate the feeling of ‘being specifically intended for the customers’ – this raises the brand recognition as well as the loyalty of the business.
Drives repeated sales: Due to the easy reach and comfortable purchasing attributes of the neighborhood stores, local website marketing drives repeated sales. Easy reach of local business owners enables ‘in-the-moment’ action through the customers. To avail some great benefits of offers and deals, customers usually prefer local stores.
When a customer is comfortable with your store and the offer, he is more likely to visit it more often than once. Further, repeated sales from the customer also assure an effective ‘word-of-mouth advertising’.
Improves customer experience: Location based marketing is very crucial in providing good customer experience since a customer is more prone to see for your nearest store for his need inside the times during emergency and also by localizing your site, you are more likely to come to his rescue inside the time of his need.
Because of this feature, local online marketing is best suited for businesses including, doctors, lawyers, dentists, low-cost product sellers, home appliance retailers, auto dealers, etc.
Internet marketing tactics like local search engine optimization, local PPC advertising, site submissions in small business directories and ads with location specific keywords can present you with higher search engine results, thus making you visible krvbxp the neighborhood customers whenever, they are searching for your company.
Enables to follow consumer purchasing history: Local online marketing establishes a 1-to-one relationship with your customers. This enables you to track the consumer purchasing history – like in which offers are customers increasingly checking-inside the store, what sort of customers are usually visiting your store, the amount of repeated purchases were made, etc.
By measuring the impact from the present marketing strategies, you are able to design your future marketing plans accordingly. Local internet marketing is helpful for the parties – the businesses and the customers. If customers use local search to narrow down their options, businesses take the advantage of local search, so that they end up being the first alternatives for the shoppers.