Keyword analysis has to be one of the most main reasons of SEO. It does not matter how strong your link-building is or if your on-page optimization is ideal, if your Search engine optimization efforts are not targeting a keyword with the right volume and low enough competition, you will only get a small part of the traffic you could be getting.
In locating keywords to concentrate on, you happen to be essentially after keywords who have good search volume, comparatively low competition and may monetize well. In this article, I want to take a look at how you can develop confidence that a given keyword has a good search volume.
As much reader are probably aware, there are numerous of keyword tools on the web that can help give an indication of any keywords volume. These include the Adwords keyword tool, word tracker and Google Insights for Search to name a few. What is important to comprehend here is that none of those keyword tools provide completely accurate numbers for volume, you will find, which includes the Google tools as wells. Personally, to help improve the chance that the keyword you happen to be targeting has a good volume, I like to check the data from all of these mentioned tools and if a keyword is showing strong volume across many of these tools, it is really an indication the volume should be good. Another habit I adopt in keyword research would be to always consider the search volume to have an exact match keyword. This will indicate the amount from the keyword typed in just as is, rather than included in a more substantial keyword phrase (phrase match) or simply a keyword which includes your words in it (broad match).
If you are planning to shell out significant time and/or money in a search engine optimization effort for any keyword, another method to get a better notion of a keywords search volume would be to operate a quick AdWords campaign. Here is where you are going to bid in AdWords on the keyword you are interested in so your ad is displayed inside the search engine results for your keyword. The campaign should bid on a precise match of the keyword you are looking at to help give an impact in the exact match search volume. After running an AdWords campaign, you will notice a quote from the impressions presented to your ad. In the event you create your campaign correctly, these impressions may be used to offer a good estimate of a keywords search volume.
You do not have to have a site create for this particular but could simply operate a campaign that links to another site. Ensure you request that impressions are served as soon as possible (as opposed to spaced through the day based on budget) and you bid enough that the ad is always shown. Additionally utilize the search network only. AdWords will likely then report on the impressions for the keyword, which will give another indication of search volume.
You sometimes see individuals who claim the search volume numbers inside the Adwords keyword tool are always correct when it comes to search volume on the search engines, however, when you have adopted the whole process of running AdWords campaigns helzdf verify search volumes enough times, you will see that there are indeed inaccuracies within the search numbers out of this tool.
You should understand that evaluating search volume is only one part of the evaluation of the keyword. Other crucial elements range from the competition of the keyword and its profitability. These steps outlined here should however give a good evaluation of whether a keyword includes a good search volume.