Like cold calling, emails dedicated to potential prospects are known as “cold emails.” Sometimes, regardless of how hard you try, it’s challenging to get potential customers to open and read those emails. Below are a few tips that might help to improve your open and read rate of cold emails.
The Niche Line: Authors, writers and publishers spend enormous time creating their titles. Why? Because they know that the primary reason people purchase books, read articles, or click news content is the title. Spend time on making a subject line that catches your potential customer’s interest. It needs to be concise and should summarize your email.
The Funnel: From a web marketing standpoint, view your email as the starting of the sales funnel. The cold email template should be brief and succinctly diagnose a potential customer’s problem or concern; give a solution and a means for that customer to find out how they can solve that problem, or supply the proper links to discover that solution. Put simply, don’t send them to your property page. Take them directly to the page where you provide the services you provide or techniques to that exact problem. Additionally it is beneficial to have a short video near the top of that page that reiterates their concern and supplies some solutions or suggestions to solve the situation and why they need to read your copy on the page.
Research: It always helps to carry out some extra research on your own possible client. As well as viewing their sites, find out if your customer has personally written any blogs or articles. Read what they have written. If appropriate, you can send a message in their mind about their article or blog and a comment. Make certain you possess the signature box of the email completed properly, having a website along with a call to action to see that site. Example: “Look who helped XYZ Company enhance their sales closing by 20% – (add site link).”
LinkedIn: Just a little LinkedIn research goes along way. I assume you might have targeted your potential prospects, so linking with them is a good idea. Also, find out if they are part of any groups. Have a look at their participation level and if they participate, join that group and comment after them. (As with the comments on blogs and articles, be sure that what you say has merit and is not really a blatant try to win favor. Phony never works.)
Value Add: You can also offer a free ebook, white paper or video inside your email subject line. For example, should your marketplace is branding, you may use a subject line having a value add such as “Get the customers to think of you initially – 7 tips video!” Lead with that within the subject line and simply ask them to click to read or look at the video. (Usually do not use an attachment, as fydmpg
individuals will not open attachments.) Make sure you always put a call-to-action in every value add. Remember, when the subject line and your value add suits using their need, they will probably open it, read it, see it and act.
Follow-Up: Either via an auto-responder or maybe your own little typing fingers, follow-up in a few days having an email stating “Hope you read our 7 ideas to obtain your customers to consider the first. Or even, you can look at it here (add link).” “At XYZ company, our company specializes in… ” Here is the place you can offer further information about how your organization can solve your customer’s problems and offer links, as well as the link to the page that offers your service (with the video) in this particular email. Chances are they will look at the video first and then read your white paper. (Again, take time creating your subject line for this email.)
Patience: Like hammering a nail, should you keep at it, eventually you drive it home. Everbody knows, the competition for your eyeballs of potential prospects is fierce. By doing a little bit more work on your subject line, funnel, content, a value add and follow-up, you are going to, undoubtedly, do a lot more than the majority of your competition. That little work is the thing that can help you stand out within the minds of your own prospective customers and, eventually, get them to start and study your cold emails.